An interesting discovery was made by a research team from the University of South Florida. The study, published in the Journal of Marketing Research, describes how a particular tactic, which can take only a couple of minutes of time, can prove very useful in avoiding eating unhealthy foods or consuming high-calorie meals. According to the study, if you are faced with fatty foods or a portion of fried food, for example, to avoid consuming them or in any case to eat less, just smell them for more than two minutes. It is known that sniffing a good snack (and usually "good" means not really healthy) can entice people because it whets the appetite. However, prolonging this olfactory phase, according to the study, the opposite effect occurs. Sniffing, therefore, becomes a deterrent because the exposure to the aromas, which initially can captivate and entice you to eat, begins to trigger a reward in the brain leaving the person satisfied as if he had tasted food. Dipayan Biswas, ...